We can talk at length about how to create the digital program of your dreams—and we often do. But we bet that you’ll find it more useful to see how an actual Adlucent client gets it done. If you learn best by example, read on to see three tips that helped one of our clients, a major department store chain, make paid search their top performing channel during the 2017 holiday season.
Tip #1: Get Personal
It’s important for brands to separate themselves from their competitors and rise above the noise.
Continue reading How A Major Retailer Squeezed More From Their Search Program at Adlucent Blog.
