PLA Product Review Extensions
You may have heard the buzz surrounding Google’s latest ad extension for PLAs — “PLA Product Ratings.” These resemble the seller ratings that you see on text ads. The biggest difference between text...
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Product Listing Ads Show Strong Growth Over 2015 Cyber Holiday Weekend
With Product Ads now averaging between 30-50% of retailers search budgets (and growing!), we wanted to take a special look at how the busy holiday weekend impacted performance for the popular ad type....
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Google Product Listing Ads Off To a Strong Start In 2016
Images draw in consumers and entice them to click on an advertisement. Marketers began experiencing this about a year after the ad units launched. Much has been reported on Google product listing ad...
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Google Expected to Phase Out Text Ads on the Right Rail of the SERP
Google is expected to announce some big changes to the search engine results page (SERP), which can have significant implications for bid management among other things. They are expected to phase out...
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More Consumers Search for Products on Amazon than Google, New Survey Says
Where do you go when you’re searching for a product to buy—Amazon, Google or another site? According to a survey of 1,000 US consumers by PowerReviews, 38% begin on Amazon, followed by Google at 35%...
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Spooky Ads That Go Bump in the Night (And the Adlucent Halloween Contest)
Halloween can be a frightful time. There are scary movies on TV, your neighbor’s house is decorated like a graveyard full of zombies, your kid wants to dress up like the clown from “It” and your...
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Google Uses Shopping Ads to Promote Products Available on Google Express
As Google adds more retailers to their Google Express marketplace, many of us have been asking, “what’s next?” We may have our answer. On Wednesday, we spotted a Shopping ad that lists “Google Express”...
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The Science Behind Google’s Shopping Ads
Your Shopping program is live and optimized, but you may be wondering what else you can do to increase your likelihood of capturing the shopper’s click. Beyond your basic product feed data, there are...
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Four Questions To Ask Yourself When Optimizing Your Google Shopping Program
It’s no secret that Google Shopping Ads are a favorite among marketers. In fact, they represent more than half of the total paid search investment among Adlucent clients. With Shopping ads generating...
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How A Major Retailer Squeezed More From Their Search Program
We can talk at length about how to create the digital program of your dreams—and we often do. But we bet that you’ll find it more useful to see how an actual Adlucent client gets it done. If you learn...
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